It has been several months since updating the performance of the Dogs of the Dow investment strategy. The strategy is one where investors select the ten stocks that have the highest dividend yield from the stocks in the Dow Jones Industrial Average (DJIA) after the close of business on the last trading day of the year. Once the ten stocks are determined, an investor invests an equal dollar amount in each of the ten stocks and holds the basket for the entire next year. The popularity of the strategy is its singular focus on dividend yield. The strategy is somewhat mixed from year to year in terms of outperforming the Dow index though. Over the last ten years, the Dogs of the Dow strategy has outperformed the Dow index in six of those ten years.
As we noted in our early February post, it is important for investors utilizing the strategy to be aware of the strategy’s bets in terms of stock and sector exposure. Through Friday’s close, the 2017 Dow Dogs return of 2.0% trails the return for both the Dow Jones Industrial Average Index and the S&P 500 Index, 4.6% and 5.4%, respectively.